EPD

office workspace rendering with desks, chairs, and computers.

How we built a China-native digital home that positions EPD as a serious architecture player in Beijing’s competitive design landscape

Services

Design, Development, Branding, Logo Design, WordPress

The Problem

After expanding into Beijing and Shanghai, EPD found their Australian website nearly unusable behind China’s Great Firewall. Without a locally compliant online presence, they struggled to showcase their work and compete with established global firms in China’s unique digital landscape.

Our approach

We partnered with EPD to build a fast, locally-hosted website tailored for the Chinese market, complete with a refreshed brand identity and intuitive project showcase. By navigating regulatory requirements and aligning the design with EPD’s agile, client-focused ethos, we created a digital presence that reflects their ambition and empowers them to grow confidently in China.

Building for China’s digital landscape

In China, digital trust begins with speed and compliance. A website that takes more than three seconds to load loses half its audience, and if it’s not ICP-licensed, it may not load at all. We started by securing EPD’s ICP license, and then deployed the site on Alibaba Cloud to ensure speed and reliability. Load times dropped dramatically, transforming the site from a liability into a trusted asset.

Now, when EPD walks into a pitch meeting, their website loads instantly on any local device, reinforcing their brand positioning and professionalism.

rendering of an office meeting room designed by EPD.
rendering of an office common area designed by EPD.

A brand presence with intention

EPD entered China with minimal brand definition beyond its connection to Elevli Plus. Through close collaboration, we helped shape a distinct identity for EPD, one that allows it to stand confidently on its own.

We crafted a brand system rooted in clarity and confidence. The logo was designed from circles and lines, clean geometric forms that echo the precision and rhythm of architectural drafting. These simple shapes subtly signal EPD’s dual mastery: creative vision and technical execution.

The color palette strikes a deliberate balance. Vibrant orange represents EPD’s inventive design thinking, the spark behind every bespoke office environment. Light blue conveys trust, structure, and the reliability of their architectural delivery. Both are grounded by a soft light grey, a neutral anchor that ensures sophistication without distraction.

Every element serves a purpose, especially the photography. The entire website is built as a gallery for EPD’s design renderings and built work. By placing high-fidelity visuals front and center, we let the spaces speak for themselves, showcasing not just aesthetics, but the quality, detail, and intention behind every project. This approach resonates with premium clients who value both beauty and precision, and who seek a partner capable of transforming office spaces into strategic brand assets.

Logo

EPD logo.

Color palette

Showcasing work the way clients want to see it

At its core, EPD’s website is a showcase for its architecture, and we engineered it accordingly. We built a fully filterable project archive that lets visitors explore work by city, size, or date. Key projects are highlighted upfront, while intuitive navigation ensures prospects can quickly find spaces relevant to their needs.

We also built custom WordPress templates with intuitive admin controls so EPD’s small team could easily add new case studies without developer dependency. Each project page features high-impact visuals and minimal copy, putting the architecture front and center and letting the space speak for itself.

projects archive from EPD website.
project page of IPG from EPD website.

Full-stack collaboration, from license to launch

With EPD, we took a truly integrated approach where design, development, and deep local market insight worked in lockstep. The result is more than a website. It’s a strategic asset that powers business development, strengthens brand credibility, and positions EPD as a serious architecture and design partner in China’s competitive landscape.

As a new entrant in a market dominated by global firms like Gensler and Woods Bagot, EPD’s agility is its edge. Without the overhead of a large bureaucracy, the team moves fast, adapts quickly, and delivers highly tailored office environments. Our role was to amplify that strength, giving EPD a digital presence that reflects its premium offering and helps them stand tall alongside industry giants.

We are proud to have helped EPD put its best foot forward and excited to support their continued growth in China and beyond.

“Their clear proposal, detailed updates, and delivered products went above and beyond our expectations. Maples Design was able to seamlessly work with my busy schedule and communication style, effectively presenting their work at key milestones and stages.”

Leo Chen, Director at EPD Architects.
Leo ChenDirector